Social media is a powerful way to connect with your current and prospective customers but so much time and effort can easily become nothing more than idle tweeting if you don’t take those vital final steps that turn a reader into a paying client. One way to improve your conversion rate from social media is [...]
How to add social proof to your website
Social proof is one of those curious psychological phenomenons that means people will tend to behave in a way that they see others behave. As the web becomes increasingly social, it is going to become more and more important that we as online marketers tap into this behaviour. Social proof from a strictly academic point [...]
The simple but often strange business of conversion
I’ve talked about how I think SEO is going to change in 2011 in addition to quality being a key factor in the success of your website, in 2011, conversion rate is going to be a fundamental of making online marketing work for your business. Getting visitors to your site costs time and resources. Even [...]
An easy way to build links and be the good guy
A creative SEO link building strategy that get’s your competitors linking to your site and helps others at the same time… Regardless of what journalists will tell you, there are still jobs out there. In nearly every industry, there are businesses looking to acquire new talent and there are people looking to get back in [...]
How SEO will change in 2011
As the creative genius Paul Ardern once said; “Why be great when mediocrity is all that’s required?” and for so many years this notion has rung true with many an online marketer achieving fairly good rankings in Google with an arguably crappy website. The times they are a changing though. Before you think this is [...]
How to build links with just 20 minutes
You don’t need me to tell you that links are a really important part of any successful SEO campaign. Following the popularity of the original “20 minute post” (How to improve your Google ranking), I decided it was time for a similar post on SEO linkbuilding. If you find yourself with only 20 minutes to [...]
The Lazy Man’s Guide to Writing Great Content
You are probably just as bored as I am of hearing people say – write some great content, that’s how you do well in SEO, that’s how you win more customers. These things are true, but to be so flippant about ‘writing great content’ is as stupid as saying to grow your business you just [...]
How KFC can boost conversion
Firstly, apologies to anyone who thought this post was going to be about how fried chicken can boost the profitability of your website. The KFC that purveys tasty chicken coated in a special recipe probably can’t improve your website’s conversion and won’t do your arteries any good either. The KFC I am talking about is [...]
5 ways Google Analytics can help grow your business
Happy New Year to one and all. This is my first post of 2011 and although I finished it back on the 31st, I decided to save it for today as hopefully most of you enjoyed the day off yesterday and spent it doing something nice with your families. This post is a long one [...]
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