Content Marketing – what does it really mean? If we break the phrase down the eagle-eyed amongst you will notice that we have the words ‘content’ and ‘marketing’ Admittedly I couldn’t find the perfect definition for content but if we mash up two of the accepted definitions we arrive at a explanation which reads something [...]
I read and shared this post yesterday > Create a Killer SEO Team and it got me thinking about the ‘ultimate’ SEO team… the fantasy league or dream team comprised of the top individuals in their respective fields; site architecture, keyword research, link building etc. I feel like it would be an interesting exercise and a [...]
Outreach emails are probably one of the biggest challenges faced by SEOs. In this post, I will run through how we write ‘high-conversion’ outreach emails. By conversion of course I mean getting them do take the desired action. It all starts with a mindset… Don’t be afraid of email – you will get some people [...]
My aim here is to create an ultimate list of link building tactics to: Help those that are new to link building to get started Inspire anyone wanting to explore new link building tactics Please add your own tactics, include a note and be sure to vote for others that you like. Please also help [...]
inkbuilding outreach – building relationships, selling content concepts, lateral thinking and the dozens of other things involved – it has to be one of my favourite things about being an SEO. Some days it can be pure frustration though – nobody getting back to you, posts going live that have broken links, bloggers breaking their [...]
Almost on a daily basis, I see people trying to reinvent the linkbait wheel, constantly looking for new formats of content. Whilst I’m all for innovation and progress, there is something that can be said for utilising tried and tested methods of audience attraction and link development. Top lists are one of those tried and [...]
2011 has been a pretty incredible year and as this is my last planned blog post until January, I figured it would be a great time to curate some of the best posts I’ve read all year on SEO, content marketing, social media, conversion and more. To prove this is more than just a list [...]
If you are running guest post campaigns to gather links and build visibility then I am sure you’ll agree that outreach equates to around 90% of the challenge. The problem is that the outreach stage requires someone without a vested interest in the success of your campaign agreeing to help you do your job. That’s [...]
Yes, I know. That’s quite an expansive question, but the aim of this post is to provide an overview strategy as well as some tactics that the experts are using so that we can zero in on some more basic linkbuilding concepts. There is a great deal of advanced, higher-level linkbuilding content out there but [...]
Guest posting is a superb, natural way to build links to your website. It allows you to add value whilst attracting quality inbound links in a measured and proactive way as well as initiating strong relationships with bloggers in your industry. That’s if it’s done right. There are some mistakes which are often made when [...]
