A question I get asked frequently is what we look for when it comes to evaluating a guest post opportunity. I covered the topic in quite a bit more detail in my SEOmoz post that featured my Guest Post Quality Rater Handbook. This was published back in June so I thought some people might find [...]
See also – How to systemise your link building without compromising quality It’s no secret that we recently opened up our content production team to external clients (previously it was a part of Skyrocket that served only our outreach team) but after much persuasion from various clients we decided to look at how we might [...]
I’m not singling out Darren here, he makes some very valid points and really as the unofficial spokesperson for bloggers raises some issues which I suspect are on a lot of people’s minds. Darren Rowse (founder of Problogger) put a post out on Google+ labeling SEO guest posts “The New Scurge of a Bloggers Existence”. [...]
We’re all pitching bloggers and publishers to secure links for ourselves and our clients, but more often than not we have the conversation when we want the link not when that individual is actively seeking links. Today I want to a technique you can use to engage and gain visibility with other content creators at [...]
Wil Reynolds told us at MozCon that we as SEOs are the ‘ugly fish of marketing’. The room laughed as we mocked those fancy traditional marketers… Wil likened us SEOs to those fish that eat shit off the bottom of the tank all day and still thrive.. The fact remains though that traditional marketers are [...]
I can’t stress enough the importance of categorising link opportunities and spending a proportionate amount of time developing that link relative to its “worth” in the context of your campaign. After all, you wouldn’t send your entire sales team to close that “one-man outfit” sales prospect. You might like to give everyone the same treatment [...]
Corporate blogs are under-utilised in most content-led link building campaigns that operate outside of the realms of ‘online marketing’. In the SEO and internet marketing space we are fairly use to this practice. SEOmoz, HubSpot and KissMetrics …All valid examples of excellent corporate blogs, all accept guest posts, however, practices that are common place to [...]
If a client relationship turns sour, it isn’t always the client’s fault. We all love to laugh at Clients from Hell and read posts like Stop Buying Snake Oil. But more often than not we as the vendor have to take most of the responsibility, not because “the customer is always right” (they’re not by [...]
What does your link building process look like? If it is anything like ours used to be, it is probably a little hit and miss. Building links is a creative business, unfortunately creative processes tend to be very difficult to scale and depend heavily upon the individual carrying them out. This can frequently lead to [...]
Link building is one of the most important aspects of SEO and your online marketing campaign. It is a fast-paced profession which doesn’t always get the attention and respect it deserves, link building can be exciting, soul-destroying and really good fun all in equal measures. Just for a bit of fun, we decided to put [...]
